I used to hate shopping for swimsuits. Not only is it tough to find a swim shop in Toronto,  I often found that my self-esteem would wither away slowly as I wiggled in and out of swimsuits in front of unforgiving full-length mirrors.  The swimsuits just didn’t have the charm, sex appeal or flair that I was looking for.  I was looking for the perfect swimsuit to give me that powerful boost in self-confidence; the right amount of panache in order to frolic along on the sandy beaches. Instead, the experience of trying on those suits gave me the urge to run to the closest liquor store to sooth my defeated spirit with a large bottle of red wine. Surely there must be swimsuits out there made just for me!

It was a frustrating and exhausting search until I discovered Fragola, the most exciting and glamorous swimwear boutique I had ever seen! At Fragola, swimsuits are unique, trendy and fashionable. Unlike the mundane and lifeless prints I had tried on before, the swimsuits at Fragola gleam with vibrant, bold and lively colors. I was able to say “goodbye” to rough textures and flesh-squeezing seams because the sleek fabrics found in the swimwear at Fragola hug my curves comfortably and with allure. The first time I tried on a swimsuit at Fragola, I instantly felt its power; the power of self-confidence.

In an interesting chat with Lily Ellie, the creative director and founder of Fragola (in addition to being a consummated beach-fashion lover herself), I learned that Fragola prides itself on bringing its customers the most innovative and inspiring collections of summer clothes and swimwear. These high couture collections come from countries such as Colombia, Brazil, Spain, Bali and United States – all of which are internationally recognized in the arena of swimwear fashion. Most of these beautiful collections are exclusively found at Fragola.

One of the most provocative collections found at Fragola is the French collection of Blue Glue. You are guaranteed to turn heads with this amazing collection of racy designs and artisan embellishments of seashells, semi-precious stones and exotics seeds. Blue Glue’s advanced microfiber technology allows the suits to magically adjust to your body, making you feel comfortable and ready to rule the beach.

Fragola also showcases the glamorous Brazilian collection of Agua De Coco and the exotic Colombian designs of Maaji, Caffé, and AP. Their eclectic and passionate styles are expressed through the beautiful ethnic colors and the choice of the finest materials. You will make a bold statement as you attire yourself with one of these exquisite pieces which are meant to be flaunted on the beach, on a cruise ship or just simply around the pool.

Other splendid designs showcased at Fragola are the slendering and gracious American collections of Magic Suit and Spanx, which take inches off your waist. You will definitively feel that captivating and spicy beach rhythm as you try on any of these magic styles or any of the fabulous collections that are available at Fragola: Roidal (Spain), Marajoara (Brazil), Tara Grina (U.S.A.), Alexis (U.S.A.) and many more.

To enhance your flirtatious beach moments, Fragola carries a beautiful and sophisticated array of chic beachwear and accessories. Tunics, caftans, beach pants, dresses, flip flops, and beach bags that are all carefully crafted to yield that sensual, romantic and elegant aura of a sun goddess.

Thank you Fragola as fun was brought back into swimwear shopping! I encourage you to check out Fragola at www.fragolaswimwear.com or visit the store at Toronto’s Bayview Village Shopping Centre. 

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Diva – A privately owned company, was founded in 1942 in Tel Aviv by Mr. and Mrs. Hirschthal. Diva is catering for over 40 countries around the globe. Diva designs were shown many times in Sport Illustrated – Swim-wear issue, in Vogue and in other leading fashion magazines. In 1999 Rachel Pappo, (second generation of the founders) the leading designer and owner of Diva, won the D.I.V.A. award in Atlanta – swimwear designer of the year. Diva has six brand names today: Diva by Rachel Pappo, Je suis, Rachel Pappo, Swim, Diva Studio and Diva – by Netta P. The designing team of Diva is led by Mrs. Rachel Pappo. The emphasis in each collection is on fashion, fit, function, elegance and high level of taste, which enables every woman to find her perfect suit. The collection has around 400 styles, there are cup sizes on the line, B, C, D, E. Diva sells to high class boutiques, department stores, chain stores and many mail order catalogues around the world. Being in business for over 65 years, proves the seriousness and professional know how and charisma of the company and its well established marketing and organization.

This exquisite bikini from the Brazilian brand Agua De Coco swimwear collection 2011 will give you that sophisticated touch around the pool or strolling on the beach!

As you can see the sexy Brazilian cut from this brand is just perfect …showing enough…you are guaranteed to turn-heads!!!

Wow..look at that gold detail! Golden details together with stones and seeds will continue to embellishing swimsuits on 2011! Agua De Coco adds support to the breast in a natural way as you can see in this dazzling suit. Its fabric just wrap  around your body owning it firmly but smoothly. What a charming bathing suit…

CAFFE

Skin colors are bringing sexiness and sophistication to the beaches in 2011!! Look at this spectacular piece of swimsuit from the Colombian brand, Caffe..it is just gorgeous.

The Bandeau or strapless bikini will continue to be up and front on the beach scene of  2011. The shoulders, open to the world, reveal the women soft and sexy neck… just ready to be caressed! mmmmm

Wow, isn’t that elegant and retro at the same time?! Caffe from Colombia pays great attention to the way each suit is cut to fit the body in the most flattering way. Its exquisite low-rise cuts have an impeccable seamless stitching that result in a perfect flawless fit that will not dig up into your hips!!! Thanks Caffe

The double layer of elastic tricot fabrics makes them reversible and gives added support, providing a slimmer figure and unique comfort. The cuts are an in-between from the tiny Brazilian and larger American cuts.

Come soon to Fragola and try them all!!!  Check our main Fragola website for more pictures!

Technorati Tags: agua de coco, bikinis toronto, brazilian bikinis toronto, canada swimwear, swimsuits toronto

Fragola, your favorite swimwear Toronto store is having almost the entire store ON SALE!! yes, our exquisite 2011 swimwear collections will be arriving soon to our store and we need space to showcase them all!  Take advantage of this fabulous opportunity and get yourself a dazzling piece of swimsuit at a great price.  The above beautiful suits are only a small sample of what we have on Sale. Please call us if you have any question at (416) 733-7946, or drop by the store at 2901 Bayview Avenue, at Bayview Village shopping Center unit 115!!  Sale ends on Nov.15.

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Fragola, the Toronto Swimwear Store was the number one choice for the Miss Asia Pageant 2010 this past Summer here in Toronto. The beautiful girls showcased a dazzling collage of Fragola Swimwear that was fun and interesting to watch! See for yourself! we still have several of these pieces available at the store and some of them are on-sale as we are making room for the 2011 collections!! Don’t miss the opportunity of getting a great piece of swimsuit for a great price!

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Once again, we have sponsored the 2010 Sunshine Girl Swimsuit Edition with smashing bikinis from Blue Glue, Marajoara and our very own house brand!

This year’s location was in Costa Rica by photographer Alex Urosevic.

Models: Deanna, Jile, Kesha, Priscilla, Sylvia Swimsuits

If you are interested in owning these exquisite bikinis, visit us soon as we only have limited pieces of these:

Fragola Swimwear Limited

Bayview Village Shopping Centre

2601 Bayview Avenue

Toronto, Ontario, M2K 1E6

Tel: 416 733-7946 begin_of_the_skype_highlighting              416 733-7946      end_of_the_skype_highlighting (SWIM)

Technorati Tags: 2010 swimsuit edition, swim, swimsuits toronto, Swimwear Shows

We finally opened for business on 14^th July, 2009. While the summer may have been cool, the swimwear at Fragola has been hot, hot, hot  and has kept Bayview Village sizzling ever since. The response from the public has been absolutely amazing as shoppers and fellow retailers dropped by to marvel at how great the shop looks and the uniqueness of the merchandise showcased. I would like to take this opportunity to thank everyone for their well wishes and I will work hard to bring back the wow factor to our beach scene.  

I recently visited the 2010 Miami Swim Show and saw first hand the hottest trends for next season. All I can say is, they are to die for, so I’ve hand picked some very stunning collections from about 13 different designers. These collections will start rolling in as early as mid-October in time for the Cruise season and we will be rolling out new collections every month until next summer!   

Since opening, we have invited and welcomed feedback from our clients and have used these ideas to hand pick swimwear from selected designers to bring you the most luxurious, sophisticated and timeless pieces which are guaranteed to take your breath away. We even have suits that will shed 10 lbs off you with no effort at all!  

At Fragola Swimwear, we pride ourselves on searching the most exotic places in the world to bring you items that are as unique as they are alluring. We bring in avant-garde brands that will bring couture runway trends to swimwear.    

Our brands include: Blue Glue, Agua De Coco, Roidial, Agua di Lara, AP, Gottex, Mar Rio, Lea, Simon Chang, Tara Grinna, Miracle Suit,Magic Suit, Sunflair, Silhouette Solution, Nicole Miller, Marajoara and many more…for sizes 6 to 24 and cup sizes A to EE. 

In addition, we carry flip flops, beach bags from Paris, accessories from exceptional local designers Dandi Maestre, Physician-Endorsed hats and sunglasses, beach wraps and beach wear.  

Fashion is about defining and setting trends and about individuality. We have some of the most captivating bathing suits you’ve ever seen, including a racy line called Blue Glue, exclusive in Canada to Fragola Swimwear.  

So drop by and check it out…we are offering savings of up to 50% on selected merchandise to make room for the new arrivals.  

Dandi Maestre

Technorati Tags: agua de coco, blue glue bikinis, canada swimwear, roidal