I used to hate shopping for swimsuits. Not only is it tough to find a swim shop in Toronto,  I often found that my self-esteem would wither away slowly as I wiggled in and out of swimsuits in front of unforgiving full-length mirrors.  The swimsuits just didn’t have the charm, sex appeal or flair that I was looking for.  I was looking for the perfect swimsuit to give me that powerful boost in self-confidence; the right amount of panache in order to frolic along on the sandy beaches. Instead, the experience of trying on those suits gave me the urge to run to the closest liquor store to sooth my defeated spirit with a large bottle of red wine. Surely there must be swimsuits out there made just for me!

It was a frustrating and exhausting search until I discovered Fragola, the most exciting and glamorous swimwear boutique I had ever seen! At Fragola, swimsuits are unique, trendy and fashionable. Unlike the mundane and lifeless prints I had tried on before, the swimsuits at Fragola gleam with vibrant, bold and lively colors. I was able to say “goodbye” to rough textures and flesh-squeezing seams because the sleek fabrics found in the swimwear at Fragola hug my curves comfortably and with allure. The first time I tried on a swimsuit at Fragola, I instantly felt its power; the power of self-confidence.

In an interesting chat with Lily Ellie, the creative director and founder of Fragola (in addition to being a consummated beach-fashion lover herself), I learned that Fragola prides itself on bringing its customers the most innovative and inspiring collections of summer clothes and swimwear. These high couture collections come from countries such as Colombia, Brazil, Spain, Bali and United States – all of which are internationally recognized in the arena of swimwear fashion. Most of these beautiful collections are exclusively found at Fragola.

One of the most provocative collections found at Fragola is the French collection of Blue Glue. You are guaranteed to turn heads with this amazing collection of racy designs and artisan embellishments of seashells, semi-precious stones and exotics seeds. Blue Glue’s advanced microfiber technology allows the suits to magically adjust to your body, making you feel comfortable and ready to rule the beach.

Fragola also showcases the glamorous Brazilian collection of Agua De Coco and the exotic Colombian designs of Maaji, Caffé, and AP. Their eclectic and passionate styles are expressed through the beautiful ethnic colors and the choice of the finest materials. You will make a bold statement as you attire yourself with one of these exquisite pieces which are meant to be flaunted on the beach, on a cruise ship or just simply around the pool.

Other splendid designs showcased at Fragola are the slendering and gracious American collections of Magic Suit and Spanx, which take inches off your waist. You will definitively feel that captivating and spicy beach rhythm as you try on any of these magic styles or any of the fabulous collections that are available at Fragola: Roidal (Spain), Marajoara (Brazil), Tara Grina (U.S.A.), Alexis (U.S.A.) and many more.

To enhance your flirtatious beach moments, Fragola carries a beautiful and sophisticated array of chic beachwear and accessories. Tunics, caftans, beach pants, dresses, flip flops, and beach bags that are all carefully crafted to yield that sensual, romantic and elegant aura of a sun goddess.

Thank you Fragola as fun was brought back into swimwear shopping! I encourage you to check out Fragola at www.fragolaswimwear.com or visit the store at Toronto’s Bayview Village Shopping Centre.